It's useful to read what PR practitioners do, and what PR practitioners think make a good PR practitioner - seeing as though it's a job I'll be doing one day! I didn't personally hold the misconception that PR is all cocktail parties and glamour Sex in the City style, but it was great to read how involved a PR practitioner is in such an event. For me (and I know this is probably weird!), the behind-the-scenes organising and hard work is what I would want to do, not just because I had to.
The section on the industry itself was really helpful, considering it's only a matter of a few years before I'll be job hunting in the industry myself. It's reassuring to know that I'm studying a profession that's not on its way out, but is growing and even specialising into different areas. Career options include working for a consultancy, in-house, or even overseas.
The interviews in "Meet some employers" were helpful in getting a grasp on what employers are looking for in candidates for PR positions, and the different methods of recruitment used.
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