This chapter was really interesting! I really liked reading the history of newspapers and how advertising was involved, then how public relations emerged. PR has been evolving since day one!
It was interesting reading briefly about the early days of the Packer dynasty! Frank Packer seemed to have immense influence on print media - and he didn't give much credence to PR practitioners!
Probably the biggest thing I got out of this chapter though, was the social responsibility theory, formed out of the various commissions, which holds the media in an ethical and responsible manner. I could regurgitate all the information I read about the commissions and social responsibility theory, but the text does such a great job!! I went back and re-read pages 36 to 38 because after reading it the first time, I felt it was important to grasp as an aspiring PR.
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