I'm starting to realise the depth and breadth of the role of a PR practitioner - I always understood it was a fairly intensive role, but the extent to which PR infiltrates an organisation is more than I realised. The PR Manager works in cahoots with top management and has a hand in the direction, planning, strategy etc of the organisations day to day and future. The sheer responsibility of such a role kind of blew me away to be quite honest. Of course, I don't believe that just because I am doing this course I am going to make it all the way to the top, in fact the idea kind of gives me the heebies at this stage because I'm ill-equipped.
But imagine for a second if you could say that you'd garnered such a wealth of knowledge and (probably most importantly) experience that you could actually perform such a role? I may be looking at this from a first-year perspective, but personally I reckon you'd have to be pretty good at your job to perform at this level. Still, I think to be involved in the public relations wing of an organisation that really embraces the part the PR plays would be well worth it.
Studying strategic planning, learning about audiences, researching, campaigning, budgeting etc - it's all stuff that will be useful and applicable in any role, whether you're the one making the decisions or following them. There's so much that goes on behind the scenes in PR, certainly more than I realised.
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3 comments:
Hey.
Your blog was very different to others I have read which made it interesting to read. You tend to interpret he readings in your own way and then comment on them, whereas others focus alot on the sheer facts presented within the articles.
You noted from this week's readings that the PR manager works with top management and has a hand in the planning and strategy of the organisation's future. You also claimed that this scared you! I totally agree because I always thought that PR practitioners were kind of like professional slaves in a way. I thought they simply took orders from company managers and made campaigns to their desires, not worked hand in hand in order to establish a plan which would allow the company to appeal to its target publics.
You also claim that you feel ill equiped, but I'm sure things will get easier, so goodluck for the future!
Laurie
I think we are starting to learn, quite quickly, that there is more to PR than we realised. Different levels within PR, then the roles within the different levels - it's a broad industry to say the least!
I do however, think we have all performed a PR role of some sort during our working lives. If you think of the work you carried out when you worked for the Financial Services company in Sydney, I'm assuming you undertook high responsibility PR tasks without even realising it. Just because it doesn't come with the management title, doesn't mean you haven't participated in some way!
So good luck - i'm sure you'll find your little niche in the PR industry in no time!!
Hey,
I was sick during class this week so my comment comes a bit late!
But, I agree with you on the amount of work that goes into being a PR practitioner, and I also had never considered just how much work this was.
I like your blog in that you read the set readings and reflect upon your personal experiences and opinions to write the blog.
I think that you make a good point in your second paragraph with your hypothetical situation. I think that if someone is focused on working in PR and completes their degree on that basis, that the standard of work you refer to would be achieved.
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